Business of Yoga

Business of Yoga - Dayna Macy at Yoga Conference, San Francisco
People interested and/or practicing yoga:
2001 9-10 million
2003 14.5 million
2008 15.8 million
Yoga continues to grow. The flattening out is caused by people coming and going.

6 billion dollars spent on (2008 spending doubled since 2004):
instruction 1.7 billion
media 909 million
equipment 895 million
clothing 705 million
retreats 668 million
certification 564 million

Demographics:
68.8% Female
31.2% Male

Current practitioners:
25-34 (largest segment)
35-44 (largest growth rate and stay with yoga)
45-54
55-64
65 - older

Frequency of practice:
2-4x a week 35.9%
1x week 28.5%
1x month 16%

Why people come to yoga:
flexibility 73%
stress
general fitness
better body
overall health
strength
mental health
spiritual health
weight loss
medical
other
prenatal

**Harris Interactive (study due out Spring)